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Maxwell clicks 'like' on Facebook

  • Published
  • By Scott Knuteson
  • Air University Public Affairs
MAXWELL AIR FORCE BASE, Ala. --  Maxwell Air Force Base now counts itself among the scores of Air Force bases and Department of Defense organizations with a presence on Facebook.

The base, which last year became the first in Air Education and Training Command on Twitter, came online with a Facebook page July 12.

"As we did with Twitter, we're going to make sure people can see us in the tools they use every day to communicate with their friends and family," said Capt. Brad Kimberly, Air University Public Affairs' chief of media relations.

The captain worked to cross-feed news articles, photos and video among Twitter, Facebook and the base's official website, www.maxwell.af.mil.

"With Facebook and Twitter feeding content from our official website, users are sure to catch the latest news about the Intellectual and Leadership Center of the Air Force and the many other great things that go on here," he said. "We hope it results in more visitors to our website, where people can find out even more."

More than just a tool to more broadly disseminate news, visitors to Maxwell's Facebook page can comment on the posts and share the content with their online friends.

The launch of the Facebook page comes just two weeks after the base launched a series of podcasts.

Podcasting, a method of publishing broadcasts via the Internet, allows users to subscribe to a feed of video and audio files, listen to or watch them on their computer and load them on a portable media device.

"We produce two video podcasts and one audio podcast," said Capt. Ethan Stoker, AUTV's chief. "Our flagship podcast is called 'Around Maxwell AFB' and features short video news stories about Air University, the 42nd Air Base Wing and the base in general."

The Maxwell Air Force Base Facebook page can be found at www.facebook.com/MaxwellAFB. The Maxwell Twitter site is www.twitter.com/MaxwellAFB.